Ahrefs Brand Radar is two products in one name. The AI Visibility Index maps your brand across a database of more than 450 million monthly prompts on AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot, with mentions, citations, AI share of voice and estimated impressions. Custom Prompts lets you track your own questions, with Claude and Grok added to the list of assistants.
The reason people look for an Ahrefs Brand Radar alternative is the way it is priced. Custom Prompts needs an Ahrefs plan first, from $129 per month for Lite, which includes 5 prompts and 150 checks a month. The index is sold per AI platform at $199 per month, or $699 per month for all of them. A check is one prompt on one assistant in one location, and Claude uses eight checks per update, so the numbers climb faster than the plan names suggest.
Ahrefs facts come from its Brand Radar page, pricing page and help center, plus published reviews, checked on September 23, 2026.
What Ahrefs Brand Radar does well
- The largest prompt database in the category: more than 450 million monthly prompts, useful for seeing which questions people actually ask AI about your market.
- Broad platform list for custom prompts: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot and Claude, with several locations per prompt.
- Mentions, citations, AI share of voice and estimated impressions in one report, next to Ahrefs’ backlink and keyword data, plus Reddit and YouTube visibility.
- Flexible check packages: Basic $50/mo for 2,500 checks, Growth $100/mo for 7,000, Scale $250/mo for 25,000, with pay-as-you-go overage.
Why teams look for a Ahrefs Brand Radar alternative
- Custom Prompts requires an Ahrefs subscription: Lite at $129/mo includes 5 prompts and 150 checks, Standard at $249/mo includes 10 and 300, Advanced at $449/mo includes 20 and 600.
- The AI Visibility Index costs $199/mo per platform or $699/mo for all six, and reviews report that chatbot data in the index refreshes monthly, with only AI Overviews updated more often.
- Checks add up: ten prompts on six assistants in one location, checked daily, is about 1,800 checks a month before Claude’s eight-check multiplier, well past the included allowance on any plan.
- No sentiment analysis, Grok tracking is currently paused, and there is no free trial of Brand Radar.
Searcherries as a Ahrefs Brand Radar alternative
Searcherries answers the same first questions as Brand Radar: is our brand mentioned, who is recommended instead, which pages are cited. The price is flat, Starter at $19/mo and Pro at $89/mo, and every plan includes ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Grok. There is no per-platform index fee and no check meter; a question on all six platforms costs two question units a month.
Around the tracking, Searcherries records competitors from the answers themselves, every cited URL per platform, and how each platform presents your brand, from first choice to not named. It connects Google Search Console, Bing Webmaster Tools and GA4, so organic clicks, Content Ideas and real AI referral traffic sit next to the AI answers, and Wizard or MCP let you analyze all of it with an AI assistant.
Ahrefs wins if you already pay for Ahrefs and want to research prompt demand across hundreds of millions of prompts, or if AI Mode and Copilot coverage matters. Searcherries wins if you want a focused set of customer questions checked on a schedule across six platforms, including Claude and Grok, at a price that does not depend on how many checks you burn.
Ahrefs Brand Radar vs Searcherries
Side by side, using the vendors’ public plan details. Prices are list prices and can change; the Ahrefs Brand Radar website and the Searcherries pricing page always have the current numbers.
| Criteria | Ahrefs Brand Radar | Searcherries |
|---|---|---|
| Starting price | Ahrefs Lite $129/mo with 5 custom prompts and 150 checks; check packages from $50/mo. AI Visibility Index $199/mo per platform or $699/mo for all. | Starter $19/mo ($180/yr), Pro $89/mo ($850/yr). Every plan includes all six AI platforms. |
| AI platforms | Index: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot. Custom prompts add Claude (8 checks per update); Grok paused. | 6: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Grok. No per-engine add-ons. |
| Prompts / questions | 5 / 10 / 20 custom prompts on Lite, Standard and Advanced; 83+ on Enterprise. 1 check = 1 prompt × 1 assistant × 1 location, daily, weekly or monthly. | 10 question units/mo on Starter, 50 on Pro. A question on 3 platforms uses 1 unit, on all 6 uses 2. Checks run on a schedule. |
| Update frequency | Custom prompts on your chosen schedule; index chatbot data reported as monthly, AI Overviews more often. | Primary question checked most often, additional questions on a regular schedule; every check stored. |
| Countries and languages | One or more locations per prompt; prompts generated in one language at a time. | Target country and language per project. |
| Competitors and citations | AI share of voice against competitors, mentions and citations per domain, estimated impressions. | Discovered from the answers themselves, with mentions, AI visibility, average rank and what each platform highlights about a brand. Every cited URL per platform, with citation counts. |
| Sentiment and presentation | No sentiment analysis reported. | How each platform presents your brand: first choice, one of the options, named in passing or not named, plus flagged negative mentions. |
| Organic search and traffic data | Ahrefs’ own backlink, keyword and Site Explorer data. | Google Search Console and Bing Webmaster Tools in the same project, plus Content Ideas from GSC. GA4 AI traffic: visits, engaged sessions, conversion actions and entry pages per AI source. |
| Trial | No free trial of Brand Radar; free one-off AI visibility checker. | Free one-off AI visibility report, then a 14-day free trial. |
| Best for | SEO teams already on Ahrefs that want prompt research at scale next to their link and keyword data. | Small businesses, SaaS teams and agencies with a handful of brands that want AI visibility and organic search data in one place. |
Other Ahrefs Brand Radar alternatives worth a look
Searcherries is not the only option. These tools come up in the same comparisons, and each has its own comparison page.
Frequently asked questions
How much does Ahrefs Brand Radar cost?
Custom Prompts come with paid Ahrefs plans: Lite at $129/mo includes 5 prompts and 150 checks a month, Standard at $249/mo includes 10 and 300, Advanced at $449/mo includes 20 and 600. Extra checks start at $50/mo for 2,500. The AI Visibility Index is $199/mo per AI platform or $699/mo for all of them. Searcherries starts at $19/mo with six platforms included.
What is a check in Ahrefs Brand Radar?
One check is one prompt run on one AI assistant in one location. Ten prompts on four assistants in two locations is 80 checks per update, and Claude uses eight checks per update. Daily tracking multiplies that by about 30 a month. Searcherries counts question units instead: a question on all six platforms uses two units a month, however often it is checked.
Does Ahrefs Brand Radar track Claude and Grok?
Claude is available for custom prompts at eight checks per update but is not part of the AI Visibility Index. Grok tracking is listed but currently paused. Searcherries tracks Claude and Grok on every plan alongside ChatGPT, Perplexity, Google AI Overviews and Gemini.
Verdict
Brand Radar is the right add-on for teams already on Ahrefs that want prompt research across a huge database. For a business that wants its own customer questions tracked across six platforms without an Ahrefs plan, a per-platform index fee or a check meter, Searcherries is the simpler and cheaper alternative from $19/mo.
Not sure yet? Run the free AI visibility report for your own website and compare the results with what you see in Ahrefs Brand Radar.
