The AI Visibility Toolkit is Semrush’s answer to AI search. It tracks custom prompts daily across ChatGPT, Google AI, Gemini and Perplexity, scores your brand’s AI visibility, shows the topics and sources behind the answers, and adds Prompt Research built on Semrush’s search database. Since Semrush became an Adobe company, the same prompt data also feeds Adobe Brand Visibility at the enterprise end.
People look for a Semrush AI Visibility Toolkit alternative for two reasons. The standalone toolkit is $99 per month per domain, billed annually, for 25 prompts, and every extra domain is another license. And most buyers do not end up on the standalone plan at all: the practical entry point is Semrush One Starter at $199 per month, which bundles the classic SEO toolkit whether you need it or not.
Semrush facts come from its AI Visibility Toolkit pricing page and published reviews, checked on September 23, 2026.
What Semrush AI Visibility Toolkit does well
- Daily tracking of custom prompts with an AI Visibility score, brand mentions, sentiment and share of voice in the Brand Performance report.
- Prompt Research generates a starting prompt set with difficulty and intent data from Semrush’s database, so you do not build the list by hand.
- Topics & Sources shows which pages and domains AI cites for which topics, next to Semrush’s keyword and backlink data.
- A 7-day free trial, and better value inside Semrush One (50, 100 or 200 prompts on Starter, Pro+ and Advanced) for teams that also want the SEO toolkit.
Why teams look for a Semrush AI Visibility Toolkit alternative
- $99/mo per domain for 25 prompts. A second brand or a second market means a second $99 license, and extra users start at $45/mo.
- Four platforms: ChatGPT, Google AI, Gemini and Perplexity. Claude and Copilot are reserved for enterprise pricing, and Grok is not offered.
- The realistic entry price for a non-customer is $199/mo on Semrush One Starter, because the toolkit is designed to be sold with the SEO suite.
- AI referral traffic from Google Analytics is not part of the toolkit, and reviews note a 10-CSV-per-day export cap and competitor lists limited to Semrush’s suggestions.
Searcherries as a Semrush AI Visibility Toolkit alternative
Searcherries does the same core job for a fraction of the price: it tracks the questions your customers ask across ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Grok on every plan, records mentions, competitors and cited URLs from each answer, and shows how each platform presents your brand. Starter is $19/mo, Pro is $89/mo with unlimited projects, so a second brand or market is a new project, not a new license.
Where Semrush brings its own SEO database, Searcherries connects the data you already own: Google Search Console and Bing Webmaster Tools for clicks and impressions, Content Ideas from your own Search Console queries, and GA4 for real AI referral traffic per platform. Wizard and the MCP server let you analyze all of it with an AI assistant.
Semrush wins if you already pay for Semrush One and want AI tracking inside the same suite, or if Prompt Research on a large search database is the feature you need. Searcherries wins if AI visibility is the job, you have more than one brand or market, or you want Claude and Grok covered without an enterprise quote.
Semrush AI Visibility Toolkit vs Searcherries
Side by side, using the vendors’ public plan details. Prices are list prices and can change; the Semrush AI Visibility Toolkit website and the Searcherries pricing page always have the current numbers.
| Criteria | Semrush AI Visibility Toolkit | Searcherries |
|---|---|---|
| Starting price | AI Visibility Toolkit $99/mo per domain, billed annually. Semrush One with AI Search: Starter $199/mo ($165 annual), Pro+ $299/mo, Advanced $549/mo. | Starter $19/mo ($180/yr), Pro $89/mo ($850/yr). Every plan includes all six AI platforms. |
| AI platforms | 4: ChatGPT, Google AI (AI Overviews and AI Mode), Gemini, Perplexity. Claude and Copilot on enterprise terms; no Grok. | 6: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Grok. No per-engine add-ons. |
| Prompts / questions | 25 prompts tracked daily on the standalone toolkit; 50 / 100 / 200 on Semrush One Starter, Pro+ and Advanced. | 10 question units/mo on Starter, 50 on Pro. A question on 3 platforms uses 1 unit, on all 6 uses 2. Checks run on a schedule. |
| Domains and users | 1 domain per toolkit license; extra users from $45/mo. | One account per subscription; Pro allows unlimited projects. |
| Countries and languages | Worldwide and per-country views in Visibility Overview. | Target country and language per project. |
| Competitors and citations | AI competitor analysis, share of voice and sentiment in Brand Performance; Topics & Sources for cited pages. | Discovered from the answers themselves, with mentions, AI visibility, average rank and what each platform highlights about a brand. Every cited URL per platform, with citation counts. |
| Organic search and traffic data | Semrush’s own keyword, backlink and site audit data; no GA4 AI traffic view in the toolkit. | Google Search Console and Bing Webmaster Tools in the same project, plus Content Ideas from GSC. GA4 AI traffic: visits, engaged sessions, conversion actions and entry pages per AI source. |
| AI assistant / MCP | AI Strategic Opportunities recommendations inside the toolkit. | Wizard (5 questions/mo on Starter, 10 on Pro) and a read-only MCP server for Claude, Codex and other clients. |
| Trial | 7-day free trial; free one-off AI visibility checker. | Free one-off AI visibility report, then a 14-day free trial. |
| Best for | Existing Semrush customers who want AI tracking and prompt research inside the SEO suite. | Small businesses, SaaS teams and agencies with a handful of brands that want AI visibility and organic search data in one place. |
Other Semrush AI Visibility Toolkit alternatives worth a look
Searcherries is not the only option. These tools come up in the same comparisons, and each has its own comparison page.
Frequently asked questions
How much does the Semrush AI Visibility Toolkit cost?
The standalone toolkit is $99/mo per domain on annual billing, with 25 custom prompts tracked daily and extra users from $45/mo. It is also bundled into Semrush One: Starter at $199/mo ($165.17/mo annual) with 50 prompts, Pro+ at $299/mo with 100, and Advanced at $549/mo with 200.
Which AI platforms does Semrush track?
ChatGPT, Google AI (AI Overviews and AI Mode), Gemini and Perplexity. Claude and Copilot are available on enterprise terms, and Grok is not offered. Searcherries tracks ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Grok on every plan.
Is Searcherries cheaper than the Semrush AI Visibility Toolkit?
Yes. Searcherries Starter is $19/mo with six platforms, and Pro is $89/mo with unlimited projects. Semrush charges $99/mo per domain for four platforms, and a second domain doubles the price. Semrush includes more prompts, so count the questions you actually plan to track.
Verdict
Keep Semrush if you already live in Semrush One and want AI tracking in the same suite. If AI visibility is the job, Searcherries covers six platforms, including Claude and Grok, from $19/mo, treats extra brands as projects instead of $99 licenses, and puts Search Console, Bing and GA4 data in the same report.
Not sure yet? Run the free AI visibility report for your own website and compare the results with what you see in Semrush AI Visibility Toolkit.
