This guide compares what 14 AI visibility tools cost in 2026, from the four entry plans under $50 a month to the suites priced near $100 and the enterprise platforms that quote on request. It is written for the people who pay for these tools out of a small budget: owners of small businesses, marketers at SaaS companies and agencies with a handful of clients, who need to know what a plan includes before they pay for it.
The advertised price is only the starting point. One tool charges $29 and then $9 to $29 per extra AI engine. Another charges $39, but per location. A third gives you a generous prompt allowance at $99 and leaves out Claude and Grok. And three of the best-known names in the category do not publish a price at all. So each tool appears here with the plan you would actually buy: the entry price, the AI platforms and prompts it includes, what is sold as an add-on and whether you can try it first.
All prices are list prices taken from the vendors’ pricing pages on September 22, 2026. Where a vendor publishes no price, the table says so and quotes what independent reviews report, labeled as such. Prices change; check the vendor before you buy.
AI visibility tools under $50 a month
These are the four tools you can start for less than $50 a month on monthly billing, with what the entry plan includes and what it leaves out. The tool names link to a plan-by-plan comparison with Searcherries.
| Tool | Monthly price | AI platforms on that plan | Prompts | What you give up at that price |
|---|---|---|---|---|
| Searcherries | $13/mo ($10/mo on annual billing) | 6: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Grok | 10 question units: 10 questions on 3 platforms, or 5 on all 6 | One active project; no white-label reports and no article writer |
| Otterly | $29/mo ($25/mo on annual billing) | 4: ChatGPT, AI Overviews, Perplexity, Copilot | 15 | Gemini and AI Mode cost $9/mo each and Claude $29/mo; API and MCP start at $189/mo |
| BrightLocal | $39/mo per location (25% off on annual billing) | 2: ChatGPT and Google’s AI | Per location, not per prompt | Perplexity, Gemini, Claude and Grok are not tracked; every extra location is another $39 |
| Frase | $49/mo ($39/mo on annual billing) | 2: ChatGPT, Google AI | Not published per plan | Perplexity from $129/mo, Claude and Gemini from $299/mo; the price also buys 10 articles and 50 audit pages |
Searcherries Starter at $13 is the only plan under $50 that includes all six AI platforms, with competitors and citations taken from the real answers, Google Search Console, Bing and GA4 AI traffic connected, five Wizard questions and MCP access. That is enough for one brand in one market. Pro at $59, or $47 on annual billing, adds up to 10 active projects and 50 question units, so an agency with a handful of clients also stays under $50 on annual billing.
Otterly Lite at $29 is the pick if you want daily checks on 15 prompts across four engines and do not need Gemini or Claude. Adding both brings the bill to $67, and API and MCP access start on the $189 Standard plan.
BrightLocal Track at $39 is a local SEO suite with AI tracking attached: citations, Google Business Profile and reviews for one location, plus ChatGPT and Google’s AI. A second location is a second $39, and the four other AI platforms are not tracked.
Frase Starter at $49 is a writing tool with tracking attached: 10 AI articles, 50 audit pages and two AI engines. If you came for the writing tools, the tracking is a bonus. If you came for AI visibility, the engines Frase keeps for its $299 plan are in the $13 Searcherries plan.
Under $50, only Searcherries includes all six platforms and MCP access; Otterly sells MCP from $189. The three others are good buys for a different job: daily checks on a short list, local SEO, or writing.
Why the sticker price is not the price
Four patterns account for most of the gap between the advertised price and the invoice.
- Engines sold separately. Otterly’s $29 plan covers ChatGPT, AI Overviews, Perplexity and Copilot; Gemini, Claude and Google AI Mode are add-ons at $9–$29 per month each. Frase includes two engines at $49 and reserves Claude and Gemini for its $299 plan. Writesonic tracks three platforms on every self-serve plan and puts the other seven behind an Enterprise quote.
- Price per location, per domain or per seat. BrightLocal charges per location, which is fine for a dentist and expensive for a franchise. Semrush charges $99 per domain and from $45 per extra user. Ahrefs Brand Radar needs an Ahrefs subscription first, so the $50 custom-prompts add-on really starts at $179.
- Prompts you will not use. Peec AI, SE Visible and Semrush sell allowances of 25 to 450 prompts. If you track twelve customer questions, most of that allowance is paid for and idle.
- Bundles you did not ask for. Frase, Surfer and Writesonic wrap AI tracking around a content editor; Nightwatch wraps it around a rank tracker; BrightLocal around a local SEO suite. If you already own those tools, you pay twice.
14 AI visibility tools by entry price
Sorted by the lowest monthly price at which you can start tracking AI answers. Where a plan is only sold annually, the monthly equivalent is shown. Tools with a linked name have a full comparison page.
| Tool | Entry price | AI platforms on that plan |
|---|---|---|
| Searcherries | $13/mo Starter ($10/mo annual); Pro $59/mo | 6 on every plan: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, Grok |
| Otterly | $29/mo Lite ($25/mo annual); Standard $189/mo | 4: ChatGPT, AI Overviews, Perplexity, Copilot. Gemini, Claude and AI Mode are add-ons ($9–$29/mo each) |
| BrightLocal | $39/mo per location (Track); Manage $49, Grow $59 | 2: ChatGPT and Google’s AI |
| Frase | $49/mo Starter ($39/mo annual); Scale $299/mo | 2 on Starter (ChatGPT, Google AI); Perplexity from $129/mo; Claude and Gemini from $299/mo |
| Writesonic | $79/mo Starter; Basic $199, Growth $399 | 3 on all self-serve plans: ChatGPT, Gemini, AI Overviews. 10 on Enterprise |
| Nightwatch | €79/mo Starter; Professional €159, Agency €399 | 6: ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews |
| Surfer | €82/mo AI Search Analytics (billed yearly); content plans €49–€299 | 5: ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini |
| Peec AI | $95/mo Starter (€89); Pro $245, Advanced $495 | Multiple engines; coverage varies by plan |
| Semrush AI Visibility Toolkit | $99/mo per domain (billed annually) | 4: ChatGPT, Google AI, Gemini, Perplexity |
| SE Visible | $99/mo Basic ($79/mo annual); Core $189/mo | 6: ChatGPT, ChatGPT Search, Perplexity, AI Overviews, AI Mode, Gemini |
| Ahrefs Brand Radar | Custom prompts from $50/mo on top of an Ahrefs plan (Lite $129/mo); AI Visibility Index $199/mo; all models $699/mo | 6: AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot; Claude on higher tiers |
| Profound | Not published; Enterprise after a demo | 3 on trial; 9 on Enterprise |
| BrightEdge | Not published; reviews report $25,000–$150,000+ per year | 4 as publicly stated: ChatGPT Search, Perplexity, AI Overviews, Copilot |
| Adobe Brand Visibility | Not published; quote from Adobe sales, reported minimum around 1,000 prompts | Major AI platforms; see Adobe documentation |
The second table covers what the same entry plans include beyond the platforms: how many prompts you can track, what is bundled or sold as an extra, and whether you can try before paying.
| Tool | Prompts | Bundled or extra | Free option |
|---|---|---|---|
| Searcherries | 10 question units/mo (3 platforms = 1 unit, all 6 = 2); 50 on Pro | Search Console, Bing, GA4 AI traffic, Wizard and MCP included | 14-day free trial |
| Otterly | 15 on Lite; 100 on Standard; +100 for $99/mo | GEO URL audits; API and MCP from Standard | Trial |
| BrightLocal | Location-based tracking, not prompt-based | Local SEO suite: rankings, citations, GBP, reviews | Trial |
| Frase | Not published per plan | AI articles, audits, Content Guard bundled | Trial |
| Writesonic | 50 / 100 / 200 | AI articles, site audits, Action Center bundled | Trial |
| Nightwatch | 50 prompts and 1,500 AI answers/mo on Starter | 500 keywords tracked daily; unlimited seats | 14-day trial, no card |
| Surfer | 50 daily on AI Search Analytics; 25 weekly on Standard | Content Editor and audits on content plans | Trial |
| Peec AI | 50 / 150 / 350 | Unlimited seats; Looker connector on top tier | 7-day trial, no card |
| Semrush AI Visibility Toolkit | 25 daily | Extra users from $45/mo; also sold inside SEO + AI Search plans from $165/mo | 7-day trial |
| SE Visible | 200 on Basic; 450 on Core | Unlimited seats; $89/mo add-on for SE Ranking users | 10-day trial |
| Ahrefs Brand Radar | 5–20 custom prompts on standard plans; 83/day on the Index | Requires an Ahrefs subscription for custom prompts | No |
| Profound | 50 daily on trial; custom | Agents on credits, API, SSO | 7-day trial |
| BrightEdge | Custom | Enterprise SEO platform with Autopilot | No |
| Adobe Brand Visibility | Enterprise volumes | Adobe Experience Manager integration | No |
Only four tools include six AI platforms on their entry plan: Searcherries, Nightwatch, SE Visible and Ahrefs Brand Radar, and the last two of those start at $99 and $179. Six tools bundle something unrelated to AI visibility into the entry price. The three enterprise vendors, Profound, BrightEdge and Adobe, cannot be compared on price at all because they do not publish one.
If you can spend more: $100 and $500 a month
Around $100 a month
This is the crowded tier. SE Visible at $99 gives 200 prompts on six platforms with unlimited seats. Semrush’s toolkit at $99 gives 25 prompts on four platforms, which only makes sense if you already live in Semrush. Peec AI at $95 gives 50 prompts and the best-looking reports of the group. Writesonic, Nightwatch and Surfer sit just under $100 with a content editor or rank tracker attached.
$500 and up
Peec Advanced ($495), Otterly Premium ($489), SE Visible’s top tier ($519) and Ahrefs Brand Radar for all models ($699 plus an Ahrefs plan) are volume plans for agencies and multi-brand teams. Above that, Profound, BrightEdge and Adobe Brand Visibility are enterprise contracts with API access, SSO, agents and account management. If you need those, you will get the price from a sales call.
Free options before you pay
Before paying anyone, use what you already have. Google Search Console reports clicks and impressions from Google’s AI features inside its performance data, and Bing Webmaster Tools has an AI performance report. Ahrefs and Semrush both offer free one-off AI visibility checkers. All of them are covered in the best AI visibility tools for small businesses.
None of these free options track on a schedule or cover every platform, which is where the paid tools start earning their price. To test scheduled tracking before paying, Searcherries has a 14-day free trial.
Frequently asked questions
Which AI visibility tools cost under $50 a month?
Four, on monthly billing: Searcherries at $13 ($10 on annual billing) with six AI platforms, Otterly at $29 with four, BrightLocal at $39 per location with two, and Frase at $49 with two. Searcherries Pro at $47 on annual billing also fits an agency with up to 10 projects. Writesonic, Nightwatch and Surfer start between $79 and €82, and Peec AI, Semrush and SE Visible near $99.
What is the cheapest AI visibility tool?
Among tools that track all major AI platforms, Searcherries is the cheapest at $13/mo with ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude and Grok included. Otterly is $29/mo for four engines with Gemini, Claude and AI Mode sold as add-ons. Per prompt, SE Visible is the cheapest at $99/mo for 200 prompts.
Is there a free AI visibility tool?
Google Search Console reports clicks and impressions from AI features, Bing Webmaster Tools has an AI performance report, and Ahrefs and Semrush offer free one-off checkers. None of the free options give you scheduled tracking across platforms. Searcherries tracks on a schedule from $13/mo and has a 14-day free trial.
Why do AI visibility tools vary so much in price?
Four things drive the price: how many AI platforms are included by default, how many prompts are checked and how often, what else is bundled (content writers, rank trackers, local SEO suites), and whether the vendor sells to enterprises with API, SSO and account management. A $13 tool and a $50,000 contract can track the same six platforms.
How many prompts do I actually need?
Most small businesses and SaaS teams get useful data from 5–20 well-written customer questions checked on a schedule. Hundreds of prompts make sense for agencies with many clients or brands with many product lines. Count the questions you would genuinely act on before paying for a large allowance.
Do I need daily checks?
Rarely. AI answers vary between runs, so a consistent schedule and enough history to see a trend matter more than a daily refresh. Searcherries checks the primary question most often and additional questions on a regular schedule; that is enough to compare periods fairly.
Conclusion
If your budget is under $50 a month, the choice is between four tools, and it comes down to the job. Searcherries at $13 is the cheapest by more than a factor of two for platform coverage and the only one under $100 with Claude and Grok included. Otterly at $29 fits daily checks on a short prompt list, BrightLocal at $39 fits a business with one address that also needs local SEO, and Frase at $49 fits a team that wants the writing tools and treats tracking as a bonus. Above $50, SE Visible at $99 is the value pick for prompt volume, the bundles with writing, rank tracking or local SEO are worth paying for only if you will use the bundle, and the enterprise contracts have no published price to compare at all.
