Finding an affordable AI visibility tool isn’t necessarily difficult. But figuring out what you’ll actually pay for one is another story.
Some start at just $13 a month. Others cost hundreds, and enterprise platforms can run into the thousands. The difference isn’t always obvious, either. A $29 subscription might seem like a good deal until you realize the AI platforms you want to track cost extra. Another tool might include everything you need but charge separately for each business location.
For small businesses, SaaS teams, and agencies working with limited budgets, those details matter.
We looked at the pricing for 14 AI visibility tools, including what each plan covers, where additional charges come in, and which features are worth paying for. Whether you’re just getting started or considering an upgrade, here’s what you can expect to spend.
Prices reflect vendor information available on October 9, 2026. Some enterprise providers don’t publish their pricing, so you’ll need to contact them for a quote. Plans change, so check with the provider before subscribing.
AI visibility tools under $50 a month
You don’t have to spend hundreds of dollars to find out whether ChatGPT or other AI assistants recommend your business. Four tools in our comparison offer plans for less than $50 a month, although they’re designed for somewhat different needs.
Searcherries: From $13/month
Searcherries Starter costs $13 a month, or $10 per month when billed annually. It’s the cheapest paid option in this comparison and tracks six AI platforms: ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and Grok.
Starter includes 10 question units a month. That’s enough to track 10 questions across three platforms or five questions across all six. You also get competitor and citation tracking, Google Search Console, Bing Webmaster Tools, GA4 AI traffic reporting, five Wizard questions, and MCP access.
For a small business tracking one brand, that’s quite a bit for $13. The tradeoff is that Starter only supports one active project and doesn’t include an article writer or white-label reports.
Pro costs $59 a month, or $47 with annual billing, and increases your allowance to 50 question units across 10 active projects. That makes it worth considering if you’re managing several clients.
Both plans include a 7-day free trial.
Otterly: From $29/month
Otterly Lite costs $29 a month, or $25 with annual billing, and checks 15 prompts daily across ChatGPT, Google AI Overviews, Perplexity, and Copilot.
If those four platforms cover everything you want to track, Lite could be a good fit. But adding Gemini or Claude increases the price. Gemini and Google AI Mode cost another $9 each per month, while Claude adds $29. Tracking Gemini and Claude alongside the included platforms brings your monthly bill to $67.
Otterly also offers GEO URL audits, but you’ll need its $189 Standard plan for API and MCP access.
If daily tracking is your priority, Lite may be enough. Just make sure the platforms you need are included before signing up.
BrightLocal: From $39/month per location
BrightLocal is primarily a local SEO platform, so you’re getting more than AI visibility tracking. Its tools cover rankings, citations, Google Business Profile management, and reviews.
The Track plan costs $39 a month per location, with a 25% discount for annual billing. AI tracking covers ChatGPT and Google’s AI, but not Perplexity, Gemini, Claude, or Grok.
For a dentist or restaurant with one location, that’s a useful combination. However, a second location brings the standard monthly price to $78. If you’re managing several locations, the cost can add up quickly.
Frase: From $49/month
Frase Starter costs $49 a month, or $39 per month with annual billing. It tracks ChatGPT and Google AI, and includes 10 AI articles and 50 audit pages.
If you’re already looking for help with content research, writing, and optimization, Frase could make sense. But its broader AI tracking features are reserved for more expensive plans.
Perplexity becomes available at $129 a month, while Claude and Gemini require the $299 Scale plan.
For businesses that want the writing tools, that’s worth considering. If you’re mainly interested in AI visibility, however, you’re paying for quite a few features you might not use.
Why the advertised price isn’t always what you’ll pay
Two AI visibility tools might advertise similar monthly prices, but that doesn’t mean they’ll cost you the same amount. Some charge extra for certain platforms, while others base their pricing on the number of locations, domains, or users you need to track.
Here are four things worth checking before you subscribe.
Extra AI platforms. Otterly charges another $9 to $29 a month for certain engines, while Frase reserves Claude and Gemini for its $299 plan. Writesonic also limits broader platform coverage to Enterprise. Check which AI assistants are included before comparing prices.
Locations, domains, and users. BrightLocal charges per location, while Semrush’s AI Visibility Toolkit costs $99 per domain, with additional users starting at $45. Ahrefs Brand Radar’s custom-prompt options also depend on an Ahrefs subscription. These costs matter more as your business grows.
Prompt allowances. It’s easy to be impressed by a plan offering 200 or 450 prompts. But if you’re only tracking a dozen customer questions, what are you going to do with the rest? Start with the number you’ll realistically use.
Features you already have. Frase, Surfer, and Writesonic include content tools, Nightwatch offers rank tracking, and BrightLocal focuses on local SEO. Those extras are useful if you need them. If you’re already paying for similar software, they may not be worth the additional expense.
14 AI visibility tools compared by price
Here’s how all 14 tools compare. We’ve included the starting prices, AI platforms, and the main details worth checking before choosing a subscription.
| Tool | Starting price | AI platforms | What’s included or missing |
|---|---|---|---|
| Searcherries | $13/mo; $10/mo billed annually | ChatGPT, Perplexity, AI Overviews, Gemini, Claude, Grok | 10 question units; GA4, Search Console, Bing, Wizard, MCP. 7-day trial. |
| Otterly | $29/mo; $25/mo billed annually | ChatGPT, AI Overviews, Perplexity, Copilot | 15 prompts; extra engines $9–$29/mo. MCP from $189. Trial. |
| BrightLocal | $39/mo per location | ChatGPT, Google AI | Local SEO suite; additional locations cost extra. Trial. |
| Frase | $49/mo; $39/mo billed annually | ChatGPT, Google AI | 10 AI articles, 50 audits; more engines from $129–$299. Trial. |
| Writesonic | $79/mo | ChatGPT, Gemini, AI Overviews | 50 prompts; writing and auditing tools. More engines on Enterprise. Trial. |
| Nightwatch | €79/mo | ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews | 50 prompts, 1,500 AI answers; rank tracking. 14-day trial. |
| Surfer | €82/mo, billed annually | ChatGPT, Perplexity, AI Mode, AI Overviews, Gemini | 50 daily prompts; content tools available separately. Trial. |
| Peec AI | $95/mo | Multiple AI platforms; coverage varies by plan | 50 prompts; unlimited seats. 7-day trial. |
| Semrush AI Visibility Toolkit | $99/mo per domain, billed annually | ChatGPT, Google AI, Gemini, Perplexity | 25 daily prompts; extra users from $45. 7-day trial. |
| SE Visible | $99/mo; $79/mo billed annually | ChatGPT, ChatGPT Search, Perplexity, AI Overviews, AI Mode, Gemini | 200 prompts; unlimited seats. 10-day trial. |
| Ahrefs Brand Radar | Custom prompts from $50/mo with Ahrefs Lite from $129/mo ($179/mo total) | AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot | AI Visibility Index from $199/mo; no trial. |
| Profound | Custom pricing | 3 engines on trial; 9 on Enterprise | AI agents, API, SSO. 7-day trial. |
| BrightEdge | Custom pricing | ChatGPT Search, Perplexity, AI Overviews, Copilot | Enterprise SEO suite; no trial. |
| Adobe Brand Visibility | Custom pricing | Major AI platforms | Adobe Experience Manager integration; no trial. |
Prices and features may change. Contact vendors for current plans and enterprise quotes.
As you can see, a higher price doesn’t always mean more AI platforms. Some tools charge more because they include additional prompts, reporting features, or other marketing software. The right choice comes down to what you actually need to track.
What if your budget is $100 or more?
If you have a little more room in your budget, spending around $100 a month opens up several options. You’ll generally get more prompts, additional projects, or reporting features that may be useful if you’re managing multiple brands or clients.
Around $100 a month
SE Visible starts at $99 a month, or $79 with annual billing, and includes 200 prompts across six platforms, three projects, and unlimited seats. For agencies tracking lots of questions, that’s a generous allowance.
Semrush’s AI Visibility Toolkit also costs $99 a month per domain, with annual billing. It includes 25 daily prompts across four platforms. If you already use Semrush, keeping everything in one place may be convenient.
Peec AI Starter costs $95 a month and includes 50 prompts. Its reporting and source analysis may appeal to teams that regularly share results with clients.
Writesonic, Nightwatch, and Surfer also have plans below $100, although part of what you’re paying for is content creation, optimization, or rank tracking.
Around $500 a month and up
At this price, you’re generally looking at tools designed for agencies and larger marketing departments.
Peec AI Advanced costs $495 a month for 350 prompts and five projects. Otterly Premium is listed at $489, SE Visible has a higher tier at $519, and Ahrefs Brand Radar offers an all-model option for $699, with separate subscription requirements.
Profound, BrightEdge, and Adobe Brand Visibility go further into enterprise territory, with custom pricing and features such as API access, SSO, AI agents, and account management.
If you’re managing several brands across different markets, those features may be useful. For a small business monitoring a handful of questions, they’re probably more than you need.
Free AI visibility tools to try first
Before subscribing to anything, it’s worth checking what you can already access for free.
Google Search Console includes traffic from Google’s AI search features in its overall performance reporting, while Bing Webmaster Tools offers AI performance data. Both can give you a better understanding of how your website performs in search without paying for another subscription.
Ahrefs and Semrush also have free AI visibility checkers that can give you an overview of where your brand appears in AI-generated answers.
The limitation is that these tools don’t provide the same scheduled tracking of your own questions across multiple AI platforms. That’s one reason to consider a paid tracker once you know what you want to monitor.
You can learn more about these options in our guide to the best AI visibility tools for small businesses. Searcherries also offers a 7-day free trial if you’d like to test scheduled tracking before paying.
Frequently asked questions
Which AI visibility tools cost under $50 a month?
Searcherries ($13), Otterly ($29), BrightLocal ($39 per location), and Frase ($49) all offer plans under $50 on monthly billing. Searcherries Pro also costs the equivalent of $47 a month with annual billing.
What is the cheapest AI visibility tool?
Searcherries is the cheapest paid option in this comparison at $13 a month, or $10 with annual billing. It includes six AI platforms, 10 question units, analytics integrations, and MCP access.
Is there a free AI visibility tool?
Yes. Google Search Console, Bing Webmaster Tools, Ahrefs, and Semrush offer free ways to explore AI search visibility. However, they don’t replace dedicated tools for regularly tracking your own questions across multiple platforms.
Why do AI visibility tools vary so much in price?
Some charge for additional AI engines, prompts, users, or locations. Others bundle AI tracking with writing, SEO, or reporting tools. The price largely depends on what features and tracking volume you need.
How many prompts do I actually need?
For many small businesses, 5 to 20 questions is a reasonable starting point. Focus on what potential customers might ask AI assistants about your products, services, or competitors. You can always add more later.
Do I need daily checks?
Not necessarily. Daily checks can help if you’re running campaigns or monitoring a competitive market. If you’re a small business looking for general trends, less frequent tracking may be enough.
Which AI visibility tool should you choose?
If your budget is under $50 a month, Searcherries offers the lowest starting price and tracks six AI platforms without additional engine charges. Otterly is worth considering for daily checks, BrightLocal for local SEO, and Frase for content creation.
If you need hundreds of prompts, SE Visible offers more tracking volume. And if you already use a platform like Semrush or Surfer, keeping AI visibility alongside your existing tools might be worth the additional cost.
You don’t need to spend hundreds of dollars to understand how your business appears in AI search. Start with a few questions your customers are likely to ask, see where your brand shows up, and expand your tracking as needed.
Want to see what AI assistants are saying about your business? Try Searcherries free for 7 days.
