Data updates and reporting periods
Searcherries combines several datasets with different update schedules. A project can have a recent AI check, an older analytics import, and a saved Wizard answer from last week at the same time.
Use this guide to understand what the dates mean.
AI visibility checks
While paid monitoring is active, Searcherries checks your customer questions on a regular schedule. The primary question is checked most often; additional questions are checked less frequently after their first results.
Hover over Last updated on a report to see when the next check is scheduled. Processing time depends on the background queue and platform availability, so a schedule is not a promise of an exact completion time.
Saving question changes does not rerun the report immediately. New and changed questions are picked up by the next scheduled check.
The free onboarding report is a one-off scan. Paused projects do not receive ongoing monitoring updates.
Each collected answer is also judged for relevance and brand prominence right after a check. Answers that could not be judged at that time are caught up overnight, so the How AI answers present you card on Overview can lag behind the mention counts for a short time.
Google and Bing data
GA4, Google Search Console, and Bing performance data are collected separately from AI responses. Searcherries refreshes connected projects in the background and reuses recently fetched results when appropriate.
External services also have their own processing delays. Today can be present on a chart while its data is still incomplete. A source's latest reporting date and the time Searcherries fetched it are different facts.
If a refresh fails, the last successful data may remain visible with a notice. An unchanged chart does not necessarily mean the connection was removed.
Reporting windows
| Area | Available scope |
|---|---|
| Overview, Competitors, Citations | Last 30, 60, or 90 days; this year; last year, subject to available data. |
| AI traffic and SEO Performance | Last 30 days, last 3 months, or last 12 months. |
| Questions, From Search Console tab | Always the last 12 months. |
| Wizard project summary | A rolling 30-day project summary using available data. |
| MCP | Stored datasets and snapshots with their own dates and availability. |
A requested period can be longer than the project's observation history. A new project cannot show AI responses from before its checks were collected.
Zero values, missing values, and stale values
Zero means no activity is represented by that metric in the displayed data. On a trend chart, a zero can also fill a day with no supplied observation.
Missing means the dataset or measurement is unavailable, for example an unconnected provider or rank data that cannot be assigned to one question. Do not read it as zero.
Stale means you are seeing a previously successful collection rather than a fresh one. Check notices and source timestamps before interpreting the newest period.
Wizard and MCP freshness
Wizard's summary updates with project data, but an existing answer remains the answer generated for that session. Start a new session for a new analysis after data changes.
MCP reads stored project data and does not refresh external providers on demand. Ask your assistant to include the period and collection time of the evidence it uses.
Compare consistently
Keep the same questions, platforms, market, and period length when evaluating progress. Changing the question set or comparing a partial month with a full month can change the result independently of your site's performance.