SEO Performance
SEO Performance brings Google Search Console and Bing Webmaster Tools data into your project. Use it to understand how people find your website through organic search alongside your AI visibility results.
Open a project and select SEO Performance. You can connect Google, Bing, or both. Each source has its own connection and selected site.
Choose the reporting period
Choose Last 30 Days, Last 3 Months, or Last 12 Months with the selector under the page title. The selected period applies to everything on the page.
Search-performance periods follow the calendar, not the date of your latest AI check. The newest dates can have incomplete data while the source finishes reporting.
Read the source charts
Each connected source shows a chart of Clicks and Impressions over time.
- Clicks measures clicks from the provider's search results to your site.
- Impressions measures appearances reported by that provider.
A connected site with no reported activity can legitimately show zero clicks or impressions. Keep Google and Bing separate when explaining a change: their audiences and reporting definitions are not interchangeable.
Find questions people search for
Question-like Google searches from the last 12 months are on the From Search Console tab of Questions, available once Google Search Console is connected. Read the guide.
Manage a connection
Open the settings menu on a connected source's card to Change site or Disconnect. For Bing, the card may instead offer Reconnect Bing Webmaster Tools or Manage API key.
A saved connection can temporarily fail to refresh. Follow the displayed status rather than reconnecting both providers unnecessarily.
Setup guides: Google Search Console and Bing Webmaster Tools.