SEO Performance
SEO Performance brings Google Search Console and Bing Webmaster Tools data into your project. Use it to understand how people find your website through organic search alongside your AI visibility results.
Open a project and select SEO Performance. You can connect Google, Bing, or both. Each source has its own connection and selected site.
Choose the reporting period
Choose Last 30 Days, Last 3 Months, or Last 12 Months. The selected period applies to the search-performance data and supporting lists on the page.
Search-performance periods follow the calendar, not the date of your latest AI check. The newest dates can have incomplete data while the source finishes reporting.
Read the source charts
The Google and Bing cards show their connection status and performance trends.
- Clicks measures clicks from the provider's search results to your site.
- Impressions measures appearances reported by that provider.
The charts display the two metrics over time. A connected site with no reported activity can legitimately show zero clicks or impressions.
Keep Google and Bing separate when explaining a change. Their audiences, data availability, and reporting definitions are not interchangeable.
Questions likely to surface AI answers
This table highlights longer, question-like Google searches. It includes clicks, impressions, CTR, and average position, with ten rows per page and sortable metric headings.
It can help you discover the language customers use and topics worth covering. These are estimated question opportunities, not queries with a confirmed AI-origin label. Read the full guide.
Organic search leaders
Organic search leaders contains three top-ten lists, ranked by clicks:
- Countries: where search activity came from, when country data is available.
- Queries: the searches bringing traffic.
- Pages: the destination pages receiving search clicks.
Use All, Google, or Bing where the source selector is available. Country breakdowns depend on the source; the current country list is supplied by Google data. A missing Bing country list is not a zero-traffic claim.
These lists show leading imported rows. They are not an exhaustive export of every query or page, and their totals need not equal overall clicks or impressions.
Manage a connection
Use Change site to select another accessible site. Use Disconnect to remove that source's connection from the project. For Bing, the page may offer Reconnect Bing Webmaster Tools or Manage API key.
A saved connection can temporarily fail to refresh. Follow the displayed status rather than reconnecting both providers unnecessarily.
Setup guides: Google Search Console and Bing Webmaster Tools.