AI visibility metrics explained

AI visibility metrics describe the answers Searcherries collected for your project. Their meaning depends on the selected period, questions, and platforms.

AI Visibility score

AI Visibility is a relative score displayed as a percentage. It combines how often a brand is mentioned, on how many of the selected platforms it appears, and how early it appears in answers, compared with the other brands in the report.

A score of 70% does not mean your brand appears in 70% of all AI answers or reaches 70% of AI users. Because the score is relative, a competitor's improvement can change your comparison even when your own mentions are unchanged.

When filtering to one customer question, rank data for that question may be unavailable. The score is then based on mentions and coverage only.

Brand mentions

A mention records a brand appearing in a collected answer. It is not a website visit, a customer, a search-volume estimate, or the count of every repeated occurrence of a brand name within one answer.

More checked questions or a longer period create more opportunities for mentions. Compare equal periods and a stable question set before attributing a change to your content work.

Average rank

Average rank describes where the brand appeared in the relevant AI answers. Lower is better: rank 2 is ahead of rank 5.

This is different from a Google Search Console position. A dash means usable rank data is unavailable; it does not mean first place or zero.

Share of voice compares a brand's recorded mentions with the total mentions across brands in the selected scope. If your brand has 20 mentions out of 100, its share is 20%.

One answer can mention several brands, so share of voice measures relative presence within the comparison, not the percentage of users reached.

The Share of voice chart on Overview tracks two values over time: your brand's share and the combined share of your ten largest competitors in the period. The two lines do not have to add up to 100%, because smaller brands outside the top ten also receive mentions.

Hover over a brand's mention count in the Share of voice table to see how those mentions split across the selected AI platforms.

The How AI answers present you card on Overview reports two shares that are different from mentions. Both are computed from relevant answers only: answers that address the customer question and name at least one brand. Off-topic answers are excluded.

Named share is the percentage of relevant answers that mention your brand, whether as a recommendation or in passing.
First-choice share is the percentage of relevant answers in which your brand is the leading recommendation.

A mention count can rise while the named share falls, for example when more questions are tracked and most of the new answers do not name your brand. Compare the shares with the previous period shown on the card rather than with mention totals.

Each answer is also assigned one prominence level: first choice, one of the options, named in passing, or not named. The per-platform bars on Overview show the split of relevant answers across those levels.

Competitors and cited URLs

The Overview Tracked competitors number includes your own brand. Other summaries, including Wizard's competitor summary, can list external competitors separately.

Cited URLs includes source pages from your website, other brands, publishers, directories, and other sites. It is not a backlink count or a count of citations to your website alone.

Use metrics together

A useful review combines visibility, competitor insights, source URLs, and AI traffic. High visibility with few visits can be a valid result: users may read an answer without clicking, and not every click is attributable in analytics.