Competitors and brand insights
The Competitors report shows the brands identified in AI responses to your tracked questions. It helps you understand who appears alongside your brand and what different platforms highlight about those businesses.
Open a project and select Competitors.
Read the table
The Brand competitors table contains brand names or domains, AI Visibility, Mentions, and Avg rank. Your brand appears in the comparison so you can assess it alongside the others.
AI Visibility is a weighted relative score. Mentions counts recorded appearances. Avg rank describes average position, where a lower number is better. See metric definitions for the differences.
Choose the period
Use the period selector in the toolbar. The Competitors table always covers all tracked questions; to see which brands appear for one customer need, select that question on Overview and compare the Share of voice table there.
Changing the period can change the order and number of competitors. A company in the table is a competitor within the collected answers; it may not be a direct commercial competitor in every part of your business.
Sort, search, and paginate
Use the sortable column headings to change the visible ordering. The Search this page field searches the rows on the current page, so use pagination to inspect other pages as well.
Do not treat a name absent from the current page's search results as absent from the whole report. Check additional pages and the selected period.
Expand a brand's insights
Use Insights on a brand row to open:
- What each AI highlights: captured observations about the brand, grouped by platform.
- Platform performance: the number of mentions and Avg rank for each selected platform.
These insights are part of Competitors. You do not need a separate Insights section.
“No highlights captured for this platform” means that the report has no stored highlights for that combination. It does not establish that the platform has no knowledge of the brand.
Turn comparisons into a useful review
Choose a few brands that serve the same audience as you. Compare the attributes AI repeatedly highlights: audience, location, capabilities, specialization, or other distinguishing details.
Then open Citations to inspect the pages supporting those answers. Use the combination to identify information your website should explain more clearly. Treat generated brand summaries as a starting point to verify, especially before repeating factual claims about another business.
If the competitors are consistently unrelated, review the wording and market settings of your customer questions.