Glossary
Use these definitions when reading Searcherries reports or asking an assistant to analyze them.
| Term | Meaning in Searcherries |
|---|---|
| Project | A monitored brand and website with a particular market, language, platform selection, and question set. |
| Customer question / prompt | A question you choose for Searcherries to send to AI platforms during monitoring. |
| Primary question | The project's main tracked question, checked most often while paid monitoring is active. |
| Additional question | Another tracked customer need, checked on a regular schedule after its initial collection. |
| Target country | Geographic context for AI monitoring. It is separate from the country breakdown in analytics. |
| Global | No single country is selected; it does not mean a separate scan of every country. |
| Target language | The customer language used to guide project questions and relevant language-specific processing. |
| AI platform | One of the supported answer or search experiences selected for monitoring. |
| AI Visibility | A weighted relative score using mentions, platform coverage, and available rank data. |
| Mention | An identified appearance of a brand in a collected AI answer. |
| Platform coverage | How many selected platforms mention a brand within the report scope. |
| Avg rank | Average position of a brand in AI responses; lower is better. |
| Share of voice | A brand's share of the recorded brand mentions within the comparison. |
| Relevant answer | A collected answer that addresses the customer question and names at least one brand. Only relevant answers count towards the named share and first-choice share. |
| Off-topic answer | A collected answer that does not address the customer question. It is excluded from answer-quality shares; a question with mostly off-topic answers is flagged for rephrasing. |
| Named share | The percentage of relevant answers in the period that mention the project brand. |
| First-choice share | The percentage of relevant answers in which the project brand is the leading recommendation. |
| Prominence level | How an answer presents the project brand: first choice, one of the options, named in passing, or not named. |
| Competitor | A brand identified alongside the project brand in the monitored answer set. |
| Citation / cited URL | A page recorded as a source for an answer. It can belong to any website. |
| Consulted source | A source exposed as having been used during research; this does not necessarily mean it was cited in the final answer. |
| GSC query | A search term reported by Google Search Console for the connected website. |
| Search Console question | A question-like Google search from the last 12 months, listed on the From Search Console tab of Questions with its GSC clicks and impressions. |
| AI traffic | Website sessions identified through available AI referral or other AI-related signals in GA4. |
| Visit / session | A group of website interactions measured as a session in Google Analytics. |
| Engagement | GA4 engagement data. The AI traffic report's Engaged users label currently uses engaged-session counts. |
| Conversion action | A conversion event reported by the connected analytics property. |
| Entry page / landing page | The page where a recorded website visit began. |
| Click | A click to the site reported by a search provider. It is not necessarily one GA4 session. |
| Impression | An appearance counted by the search provider under its reporting rules. |
| CTR | Click-through rate: clicks divided by impressions, multiplied by 100. |
| Avg position | Average search-result position reported by a search provider, distinct from AI Avg rank. |
| GSC | Google Search Console, a source of Google organic-search performance data. |
| GA4 | Google Analytics 4, a source of recorded website behavior and traffic data. |
| BWT | Bing Webmaster Tools, a source of Bing search-performance data. |
| Property / site | The analytics or webmaster-tools entity selected for a project integration. |
| Snapshot | Stored data for a particular scope and time, reused in reports or analysis. |
| Wizard session | One submitted project question and its generated final answer. |
| Question balance | Monthly capacity for chargeable monitored questions, weighted by platform coverage. |
| Wizard balance | A separate monthly allowance for Wizard questions. |
| MCP | Model Context Protocol, used to let a compatible assistant read Searcherries data. |
| OAuth | A browser authorization flow that lets you grant a client access without sharing your account password. |
| Access token | A credential an authorized client uses to access the MCP server. Keep it private. |
| Proration | An adjustment for the unused or remaining part of a subscription billing period when the plan changes. |
| AEO | Answer Engine Optimization: work intended to improve how a business appears in AI-generated answers. |
For worked explanations, read AI visibility metrics, AI traffic, and balances.