Overview
Overview is the main summary of an AI visibility project. Use it to see whether your brand appears in collected AI answers and how it compares with the other brands found in those answers.
Open Projects, choose a project, and select Overview.
Set the reporting scope
Use the period selector to choose Last 30 Days, Last 60 Days, Last 90 Days, This Year, or Last Year. Periods without available data are disabled.
Use All questions to view the project as a whole, or select one customer question. The same brand can perform well for one question and poorly for another, so question-level review is useful when choosing what to improve. The question selector is available on Overview only; Competitors and Citations always cover all tracked questions.
Hover over Last updated to see when the next check is scheduled.
Read the summary
The summary row shows your brand, then four numbers:
| Metric | Meaning |
|---|---|
| AI Visibility | A relative score based on mentions, platform coverage, and rank, compared with other brands in the report. |
| Brand mentions | Recorded answers in which your brand was identified. This measures collected answers, not the number of people who saw them. |
| Tracked competitors | The brands in the comparison, including your own brand. |
| Cited URLs | Source URLs recorded across the selected AI platforms, including competitors and third-party websites. |
Below the numbers, the row lists your brand's mentions on each selected AI platform.
Read AI visibility metrics before interpreting the percentage as a probability or audience share.
Compare brands
Share of voice opens with a trend chart: the black line is your brand's share of recorded mentions, and the gray line is the combined share of your ten largest competitors in the selected period. Points are weekly once the project has more than two weeks of checks, and daily before that. Hover over the chart to read both values for a point. A project with only one check so far shows a short notice instead of the chart; the trend appears after the next check.
Below the chart, the table lists each brand with its share of recorded mentions, its mention count, and its average rank. Your brand is highlighted. Hover over a mention count to see how it splits across AI platforms, and use the arrow beside a brand to open its website when one is known.
Use the comparison to find patterns. For example, a competitor mentioned on several platforms may have broader coverage than a brand with many mentions from only one platform.
See how AI answers present you
The How AI answers present you card looks at the content of each collected answer rather than counting mentions. Every stored answer is judged for two things: whether it actually answers the customer question, and how prominently your brand features in it. Answers that are off topic are left out of the shares.
The headline sentence tells you how often your brand is named in the relevant answers and how often it is the first choice, for example “Acme is named in 60% of scanned answers and is the first choice in 25%.” Under it you see the change in the named share compared with the previous period of the same length, and a note when any answers present your brand negatively or mention a drawback.
By platform shows one bar per selected AI platform. The bar is split into how the answers on that platform present you:
| Level | Meaning |
|---|---|
| First choice | Your brand is the leading recommendation in the answer. |
| One of the options | Your brand is listed among several recommended options. |
| Named in passing | Your brand is mentioned but not recommended. |
| Not named | The answer is relevant and names brands, but not yours. |
Next to the bar you see the share of relevant answers on that platform that name your brand, with its change against the previous period.
Needs attention lists what to look at first:
- Answers that present your brand negatively or name a drawback, with the platform, the question, the date, and, where available, the exact sentence from the answer.
- Customer questions whose answers were mostly off topic. AI could not connect the question to your category, so the results say little about your visibility. Use Edit questions to rephrase them; writing a useful question explains what to change.
Shares are computed only from answers that have already been judged. A new project shows Answer insights appear after the next check until its first judged answers exist, and older stored answers are caught up in the background, so the card can briefly lag behind the mention counts. Judgments are most reliable for answers in English; review the flagged answers for other languages before acting on them.
Choose your next step
Open Competitors to understand how other brands are described, Citations to inspect source pages, or Wizard to request a prioritized action plan. Use AI traffic when your question is about actual website visits rather than visibility in answers, and the From Search Console tab of Questions when you are looking for topics to write about.